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Prepare the foundations for sending cold email

Most outbound campaigns fail because people skip crucial steps in the infrastructure process: namely, preparing your domains and inboxes. Our writing below is a guide to getting ready to send. If you're in doubt about where to start, first read the infrastructure section in our handbook.

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What’s the Best Cold Email Platform? Za-zu v. Smartlead

After years of frustration with Smartlead's clunky interface, we created Za-zu, a streamlined cold email platform that takes deliverability seriously as a first-class feature. Za-zu strips away unnecessary features to focus purely on sending personalized cold emails at scale, offering a clean, fast interface that helps users get into the inbox and build the best campaigns instead of flying blind.

How to Choose Perfect Domains for Cold Email: A Simple Guide

Learn how to select trustworthy domain names for cold email campaigns. Discover which TLDs work best and get practical examples of domain naming patterns that boost deliverability.

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