Three simple plans

Za-zu is a cold email sequencer built for growth engineers. It lets them run systematic cold email experiments at scale, while keeping salespeople focused on calls and closing. Thanks to email warming and other behind-the-scenes optimizations, it helps ensure messages land in primary inboxes rather than spam folders.

We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more.

Za-zu is designed for analytical, systems-minded people who run outbound campaigns (often called GTM or growth ops). Your AEs should focus on what humans do best—getting on calls and closing deals—while your growth team (or growth oriented founders) uses Za-zu to build, test, and optimize campaigns systematically.

Za-zu replaces your cold email automation tools like Instantly, SmartLead, and the email sequencing parts of Apollo, SalesLoft, and Outreach. It works alongside (not in place of) your prospecting and enrichment tools like Clay.

Za-zu lets you send personalized outreach at scale - write one template, plug in details like recent funding or job posts, and each message feels 1:1. You don't need to worry about deliverability because Za-zu handles domain setup and warming to keep your emails landing in primary inboxes. Build multi-step sequences and test different approaches, with Za-zu's AI helping figure out what works best. You can send thousands of personalized emails without a team of SDRs - one person can do the work of many. And you'll see clear analytics about what matters: opens, replies, and which messages work best.

That's it: personalized outreach that lands in inboxes, smart testing, and clear data about what's working. If you can use a laptop, you can grow your business with Za-zu.