Pick the package that fits you best

And don't stress — you can always switch packages later.
Za-zu Free

$55/m

Completely free
One campaign
Warming for two inboxes
1,000 email sends per month
Upgrade later if you need more campaigns or sending capacity
Free forever
Send a little bit at a time
Request early access
Za-zu Plus

$130/m

10,000 email sends per month
Warming for fifty inboxes
Unlimited campaigns
Month-to-month billing
$149/m or $99/m billed annually
Ideal for freelancers, startups and smaller teams.
Request early access
Za-zu Pro Unlimited

Starts at $270/m

Top-of-the-line, all-inclusive fixed pricing, the best fit for fast-growing businesses and agencies
Fixed price no send limits
Priority support
Personal onboarding with our team
Billed in one lump sum annually for simplified accounting. Or $499/month if you prefer to pay monthly.
$349/m billed annually, all inclusive
Send without ceiling for one fixed price. Every feature & upgrade. No per-send pricing or fees.
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Trusted by teams at
"The best in modern cold outbound and it's not close."
Peter Kazanjy
Founding Sales
“Completely changed how I see the channel: from tedious and often spammy to a magical way to book high-intent sales calls and drive new revenue.”
Carter Mark
Uncommonly Bold
“Each email feels like it was written by the world’s greatest sales rep.”
Shaun Moynihan
Northerly
What is Za-zu?
Za-zu is a cold email sequencer built for growth engineers. It lets them run systematic cold email experiments at scale, while keeping salespeople focused on calls and closing. Thanks to email warming and other behind-the-scenes optimizations, it helps ensure messages land in primary inboxes rather than spam folders.
What kind of companies use Za-zu?
We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more.
Who on my team should use Za-zu?
Za-zu is designed for analytical, systems-minded people who run outbound campaigns (often called GTM or growth ops). Your AEs should focus on what humans do best—getting on calls and closing deals—while your growth team (or growth oriented founders) uses Za-zu to build, test, and optimize campaigns systematically.
What tools does Za-zu replace for me?
Za-zu replaces your cold email automation tools like Instantly, SmartLead, and the email sequencing parts of Apollo, SalesLoft, and Outreach. It works alongside (not in place of) your prospecting and enrichment tools like Clay.
What common use cases can I accomplish in Za-zu?
Za-zu lets you send personalized outreach at scale - write one template, plug in details like recent funding or job posts, and each message feels 1:1. You don't need to worry about deliverability because Za-zu handles domain setup and warming to keep your emails landing in primary inboxes. Build multi-step sequences and test different approaches, with Za-zu's AI helping figure out what works best. You can send thousands of personalized emails without a team of SDRs - one person can do the work of many. And you'll see clear analytics about what matters: opens, replies, and which messages work best.

That's it: personalized outreach that lands in inboxes, smart testing, and clear data about what's working. If you can use a laptop, you can grow your business with Za-zu.