You’ve probably heard of Smartlead. It’s a tool you can use to send cold emails. If you search “Cold Email Platform” it’s one of the first options that comes up on Google. Lots of people use Smartlead. Even I used Smartlead for a couple of years. It’s what I used to grow my cold outbound agency, Aurora. 

So what’s the catch? Good question. The catch is that, in my years using Smartlead, I became so frustrated with the product that I ended up devoting $100,000s and more than a year of my life to building Za-zu. Smartlead’s product is slow, stressful, and clunky to navigate. It does not excel at any particular thing. And it does not feel as though it was designed for smart growth people and GTM engineers. 

To be clear, Smartlead works—it’s just that Za-zu works much better.

Za-zu is clean and simple: it’s built purely for sending personalized cold emails at scale. With Za-zu, you:

• Connect your email accounts.
• Warm them up so they’re ready to send.
• Write campaigns you can automatically personalize (with smart variables).
• Send those emails and make sure they hit primary inboxes.
• Reply to those emails and book meetings from one simple inbox.

Here’s the Za-zu dashboard: calm, powerful, and stress-free. One place for your cold email.

Why Za-zu is more powerful and easy to use

There’s a sad thing that happens to many companies as they grow: they turn a simple product into a bloated one, losing sight of one specific end user in favor of a mass market. That can be fine. But at Za-zu we believe in the power of products with clearly defined scopes, with great defaults, built for specific people. Za-zu is the platform for sending personalized cold email at scale. And it’s built for smart growth people and GTM engineers who view cold email as more of a science than an art.

So, if you:

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• Want a thousand add-on features
• Want a jack-of-all-trades, master of none product
• Want a tool where you can collect lead data and send outbound in the same place
• Want a tool that builds for the mass market rather than for a specific audience

You won’t find those things on Za-zu. As for what you will find…

Za-zu v. Smartlead features comparison

One of the biggest tricks marketers pull is designing features tables that are presented as objective comparisons but are in reality cherry-picked and based on subjective framing. Never trust the feature comparison table that was written by someone who wants to sell one of the products to you. 

So we aren’t going to pretend to be objective. Instead let’s compare the things you may care about.

You can send effective, personalized cold emails at scale from Za-zu. You can do it from a clean, simple interface that moves just as fast as you do. And, if you ever run into an issue, you can reach out directly to us. Someone who actually knows the product (like myself, or an engineer) will reply and help you out.

Want to give Za-zu a try? Request access here.